ATS keywords for Agile Coach / Scrum Master
Tech recruiters and engineering/PMO leaders judge this role by your fluency in agile frameworks, team facilitation, and delivery outcomes. The ATS filters for frameworks (Scrum, Kanban), ceremonies, and concrete tools, so these words must appear in your text the way the job posting writes them.
Essentials
High frequency in postings — the ATS expects them.- Scrum
Core framework of the role
- Kanban
Continuous flow; very common
- Métodos ágeis / Agile
Expected umbrella term
- Backlog
Support PO in prioritization
- Facilitação
Run ceremonies and meetings
- Sprint (Planning, Review, Retrospective, Daily)
Scrum ceremonies
- Remoção de impedimentos
Unblocking the team
- Stakeholders
Managing stakeholders
- Jira
Standard agile management tool
- Métricas ágeis (velocity, burndown, lead time)
Measure and report delivery
- Servant Leadership / Liderança servidora
Expected posture of the role
- Product Owner
Daily working partner
- Melhoria contínua
Evolve team and process
- Refinamento (Refinement)
Refine the backlog with PO and team
Differentiators
Set more competitive candidates apart.- SAFe
Scaled agile; large companies
- Certificação (PSM / CSM)
Strong filter differentiator
- OKR
Goals and strategic alignment
- Coaching / mentoria de times
Develop people and squads
- Transformação ágil
Lead organizational change
- Gestão de conflitos
Mediate and engage teams
- Lean
Flow and waste foundation
- Confluence
Documentation and collaboration
- LeSS / Scrum at Scale
Scaling beyond SAFe
- Cultura / gestão da mudança
Organizational change management
How to use them without overdoing it
- 1Anchor each keyword to a result: 'cut lead time 30% via Kanban', not just 'Kanban'.
- 2Use terms the way the posting writes them (Scrum, Sprint, backlog) and name the real tool (Jira) you used.
- 3Spread keywords across experience and achievements, not a loose list — avoids the keyword stuffing recruiters spot.
Find out which of these you already have
Analyze your profile and get your score, per-job gaps and ready-to-paste rewrites.