ATS keywords by role
The keywords that screening systems (ATS) and recruiters look for in each tech role — to use on your LinkedIn and resume. No made-up jargon: these are real terms from job postings.
Product Manager
Product Manager postings are screened by ATS and evaluated by tech recruiters and product leaders looking for evidence of discovery, data-driven decisions, and stakeholder alignment. Many terms are used in English even in Brazil, so mirroring the job's exact keywords raises your match without needing to code.
See keywordsProduct Owner
Product Owner roles are screened by a tech recruiter plus a product/engineering manager, with an ATS filtering first. They look for the language of agile product management — backlog, discovery, prioritization and metrics. In Brazil most of these terms are used in English, so keeping them in their real form is what gets a resume past the automated filter.
See keywordsProduct/UX Designer
Product/UX Designer roles are screened by ATS and evaluated by tech recruiters, POs and design leads who look for tools, research methods, and the ability to tie design to product outcomes. The keywords below appear verbatim in real job posts (Gupy, Glassdoor, LinkedIn) and help your profile clear the automatic filter and read like someone who works end to end.
See keywordsData Analyst
Screening is usually done by a non-technical tech recruiter backed by the ATS filter, then by a data/BI or business lead. Since this isn't a dev role, the keywords that matter are the tools (SQL, Power BI, Excel) plus the ability to turn data into decisions — so your resume must mirror the exact terms used in the posting.
See keywordsData Scientist
This role is usually screened by a data/ML lead (sometimes a tech recruiter) who needs to see fast whether you can combine programming, statistics and machine learning to solve business problems. The ATS filters on exact terms like Python, SQL and Machine Learning before a human reads anything — so the right keywords, tied to results, decide whether your resume gets through.
See keywordsGrowth / Marketing
The people screening this role (tech recruiters, growth or marketing leads) expect fluency in funnel, acquisition channels and business metrics. The ATS filters on terms like CAC, ROAS, GA4 and A/B testing, so speaking the market's real vocabulary — much of it in English even in Brazil — is what gets your resume past the initial screen.
See keywordsAgile Coach / Scrum Master
Tech recruiters and engineering/PMO leaders judge this role by your fluency in agile frameworks, team facilitation, and delivery outcomes. The ATS filters for frameworks (Scrum, Kanban), ceremonies, and concrete tools, so these words must appear in your text the way the job posting writes them.
See keywordsProject / Program Manager
The people screening this role (a tech recruiter and the ATS) look for proof you deliver projects on time, on budget and in scope while coordinating teams and stakeholders. The keywords below are the exact vocabulary found in real job descriptions — pairing them with results makes your profile readable to both the machine and the human.
See keywords