ATS keywords for Growth / Marketing
The people screening this role (tech recruiters, growth or marketing leads) expect fluency in funnel, acquisition channels and business metrics. The ATS filters on terms like CAC, ROAS, GA4 and A/B testing, so speaking the market's real vocabulary — much of it in English even in Brazil — is what gets your resume past the initial screen.
Essentials
High frequency in postings — the ATS expects them.- Growth
core of the role; data-driven growth
- Funil / AARRR
acquisition, activation, retention, revenue, referral
- CAC
customer acquisition cost
- LTV
lifetime value; pairs with CAC
- ROAS / ROI
return on ad spend / investment
- A/B testing
structured experimentation
- CRO
conversion rate optimization
- Paid media / Performance
Google Ads, Meta Ads, paid acquisition
- SEO
organic search traffic
- Google Analytics / GA4
behavior and conversion analytics
- SQL
extract and analyze first-party data
- CRM / Marketing automation
HubSpot, RD Station, automation
- Métricas / Data-driven
metric-driven decision making
Differentiators
Set more competitive candidates apart.- Cohort analysis
retention cohort analysis
- Lifecycle / Email marketing
retention across lifecycle
- Growth hacking
rapid growth experiments
- Attribution / Atribuição
multi-touch attribution models
- North Star Metric
guiding product metric
- Looker Studio / Tableau
dashboards and BI
- ABM (Account-Based Marketing)
differentiator in B2B / SaaS
- Go-to-Market (GTM)
launch strategy
- Hotjar / Clarity
behavior and heatmap tools
- SaaS / B2B
context valued in tech growth
How to use them without overdoing it
- 1Anchor every keyword to a result: 'cut CAC 22% via CRO and A/B testing', not a bare list.
- 2Put the essentials in your LinkedIn headline and About (e.g. Growth | Paid Media | CRO) — the ATS weights those fields.
- 3Only name tools you've actually used (GA4, HubSpot, SQL); don't stack acronyms you can't defend in an interview.
Find out which of these you already have
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