ATS keywords for Product/UX Designer
Product/UX Designer roles are screened by ATS and evaluated by tech recruiters, POs and design leads who look for tools, research methods, and the ability to tie design to product outcomes. The keywords below appear verbatim in real job posts (Gupy, Glassdoor, LinkedIn) and help your profile clear the automatic filter and read like someone who works end to end.
Essentials
High frequency in postings — the ATS expects them.- Figma
Standard design and prototyping tool
- Product discovery
Find the problem before designing
- User research (pesquisa com usuário)
Interviews, surveys, insights
- Usability testing (teste de usabilidade)
Validate flows with real users
- Design System
Components, tokens, consistency
- Prototipação
Interactive prototypes for testing
- Wireframe
Low-fidelity structure
- Interaction design
How users interact with the UI
- Arquitetura de informação
Content organization and hierarchy
- UI design
Visual interface, layout, typography
- Acessibilidade (WCAG)
Inclusive design by default
- Stakeholders
Align with PO, dev, business
- Design centrado no usuário
User-centered design in decisions
Differentiators
Set more competitive candidates apart.- Design Ops / governança de DS
Scale and maintain design system
- A/B testing
Data-driven experimentation
- UX writing
Microcopy and interface content
- UX metrics / KPIs de produto
Adoption, retention, conversion
- Service blueprint / journey map
Map journey and backstage
- SQL / analytics
Read data without relying on dev
- Workshops de co-criação
Facilitate co-creation sessions
- HTML/CSS
Technical dialogue with engineering
- Ferramentas de IA no design
Figma AI and AI-assisted UI generation
- Agile / Jira
Squad routine and continuous delivery
How to use them without overdoing it
- 1Anchor every keyword to an outcome: 'discovery that cut the error rate by 15%', not the bare term.
- 2Use terms exactly as the job post writes them (discovery, stakeholder, design system in English) — ATS matches on exact wording.
- 3Spread keywords across headline, summary and experience; repeating one word 10 times is keyword stuffing and recruiters notice.
Find out which of these you already have
Analyze your profile and get your score, per-job gaps and ready-to-paste rewrites.